Why the partners believe Project Canvas is important, and what it hopes to acheive.    

Internet-connected TV is the future of home entertainment

Unstoppable natural momentum

  • First computers, then mobile, next TV. Media is changing as devices converge around internet connectivity.
  • Electronics manufacturers are making powerful internet-connected TV devices.
  • Broadband is getting more widespread and faster.
  • Consumers are getting more familiar with video-on-demand, and want it on the TV.
  • Internet-connectivity brings far more than video on demand: any internet-based service or business can find a route to the TV.
  • Public service broadcasting needs a stake in this future.
  • The enormous consumer benefits of internet-connected TV should not be restricted to paying customers.

Connected-TV can deliver value beyond ‘better TV’

Can play a major part in building Digital Britain

  • Makes web content and services more simple and accessible.
  • Half the UK’s offline population of 14m would consider going online for connected TV.
  • An opportunity to create world-class accessibility services.
  • Incentivises more people to go online, supports digital switchover
  • Completing convergence circle (PC, mobile, TV) will accelerate the growth of the internet as a platform.
  • Provides important public web services (eg. NHS Direct) with a route into more homes.
  • Advertisers can introduce tailored advertising; the right advert, in front of the right person, at the right time.
  • A first for a free TV home, made possible by the broadband connection, this would generate value for advertisers, consumers and commercial broadcasters.
  • Value created throughout chain: innovation, new revenues from new models.

A branded open platform is important for internet-connected TV

Consumer simplicity, plus an open market, creates scale – which reduces costs and increases choice

  • Strong brand with broad appeal breeds consumer familiarity
  • Simple, common, user interface makes complex technology accessible
  • Certainty of ‘plug and play’ important to less technical consumers
  • Common standards create a level playing field for content providers and economies of scale for manufacturers
  • Open approach means the platform is accessible via any ISP
  • Scale encourages companies and services to create applications for platform
  • Reduces risk of multiple formats (no repeat of laser disc, betamax, minidisc)
  • No emergence of de facto standards that allow private companies to dominate and distort the market

Canvas – Our News

Five comes back to Project Canvas
Date: Sep 24, 2010
“YouView” unveiled as the future of television
Date: Sep 16, 2010
Industry gets behind Project Canvas
Date: Sep 9, 2010
Five comes back to Project Canvas
Date: Aug 24, 2010
Project Canvas partners further engage with device manufacturers
Date: Aug 11, 2010

Canvas in the News

Jeremy Hunt: Project Canvas Is Incredibly Exciting’ | paidContent:UK
Date: Sep 10, 2010
Channel 5 rejoins Project Canvas
Date: Aug 31, 2010
Channel 5 rejoins Project Canvas
Date: Aug 26, 2010
Channel Five back in Project Canvas
Date: Aug 26, 2010
Channel 5 returns to Project Canvas fold – Business News – Independent.co.uk
Date: Aug 26, 2010


canvasinfo: Check out the new #YouView website – www.youview.com
Date: Sep 16, 2010
canvasinfo: Join us at @YVTV for all the latest on why #YouView is the future of television
Date: Sep 16, 2010
canvasinfo: No longer Project Canvas. From now on we’re #YouView
Date: Sep 16, 2010
canvasinfo: Hi @ianjamesdavies @ianwareing, we’ll be posting links at 11:30 to all the latest info or email us [email protected] with q’s
Date: Sep 16, 2010
canvasinfo: News on the future of television will be announced at 11.30am
Date: Sep 16, 2010
canvasinfo: Industry gets behind #project canvas with 40 manufacturers expressing strong support to develop Canvas devices http://tinyurl.com/348ldp4
Date: Sep 9, 2010
canvasinfo: Jeremy Hunt: #projectcanvas is ‘Incredibly Exciting’ http://cnt.to/mju > we agree, but canvas strips out the chaos via @paidcontentuk
Date: Sep 9, 2010
canvasinfo: @DocEvil666 thanks for the #ff Doc
Date: Sep 6, 2010
canvasinfo: #ChannelFive rejoins #projectcanvas. Richard Desmond says open #iptv platform will “shape the future of broadcasting” http://is.gd/eAplq
Date: Aug 24, 2010
canvasinfo: #project canvas calls out for expressions of interest from device manufacturers to bring Canvas devices to market http://tinyurl.com/2u9uet8
Date: Aug 11, 2010